Trademarks and lawyers

A while ago, I started the process of registering Trademarks for the Infinite Vampire series. I’ve registered word-mark trademarks in the past, but for this book series, I registered 3 trademarks: Infinite Vampire (word-mark) (The Infinite Vampire Logo) (image-mark) M. Lorrox (word-mark) The first two are like any other series trademark, Jurassic Park, for example. But the third trademark requires some explanation. You see,if you search “Stephen King” on Amazon.com, you find many books by the famous author, but you’ll also find many other books by other authors writing under the name “Stephen King.” If you click on one of…

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Amazon Advertising, take…23?

I’ve tried Amazon Advertising a lot, and I just tried it again. I don’t know what I’m doing wrong! At first I let Amazon place the ads, and that didn’t result in any sales. I tried where I placed the ads, but that didn’t work either (although I did get 1 sale). I’m not sure if the problem is the series itself (irreverent, silly, badass, action, dark comedy, paranormal crossover), an issue with my covers not being inviting, or that I’m an unknown author. Eh, oh well. So far the best advertising I’ve ever done was on Facebook, but with…

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Freebooksy.com Series Promotion

I purchased a Freebooksy.com series promotion for the Infinite Vampire series on Sep. 14, 2018, and I made the first book, BLOOD 4LIFE free for that day. I had 2,179 downloads of the free book! Now, people that download a ton of books for free, rarely read them all, and they rarely read them soon after downloading. Finally, few readers actually review books. That said, I may not get much from this promotion other than an increase in exposure and reach, but that’s ok. I still had hopes: I hoped readers would buy the other books in the series after…

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I went over to the dark side and joined Kindle Unlimited.

After a year of very disappointing sales, unsuccessful marking attempts, and a stalling out of reviews, I caved. I joined Kindle Unlimited, and it’s making me (small amounts of) money. I didn’t want to do Kindle Unlimited. I even blogged about it. I didn’t want to limit my books to only sell on Amazon.com, which is the key requirement of Kindle Unlimited. I published my books on every platform, but none of them except Amazon saw any traction. So, this summer I pulled the plug and only have my books for sale on Amazon.com, which allows me to enroll them…

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