State of the Matto

This January we realized that my house had old termite damage that wasn’t disclosed, an active termite infestation, and a lot of water entering the house and causing damage. This significantly impacted the home renovation timeline, and I put a lot of my personal goals on hold. I certainly accomplished a lot in the bulk of 2019, including recovering from elbow surgery, building a 550 square foot stone patio; building a custom, glass and oak banister; replacing damaged siding and millwork; repairing the house’s rim joist and reinforcing floor joists; installing three support beams in the crawlspace; and designing (and…

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Trademarks and lawyers

A while ago, I started the process of registering Trademarks for the Infinite Vampire series. I’ve registered word-mark trademarks in the past, but for this book series, I registered 3 trademarks: Infinite Vampire (word-mark) (The Infinite Vampire Logo) (image-mark) M. Lorrox (word-mark) The first two are like any other series trademark, Jurassic Park, for example. But the third trademark requires some explanation. You see,if you search “Stephen King” on Amazon.com, you find many books by the famous author, but you’ll also find many other books by other authors writing under the name “Stephen King.” If you click on one of…

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Amazon Advertising, take…23?

I’ve tried Amazon Advertising a lot, and I just tried it again. I don’t know what I’m doing wrong! At first I let Amazon place the ads, and that didn’t result in any sales. I tried where I placed the ads, but that didn’t work either (although I did get 1 sale). I’m not sure if the problem is the series itself (irreverent, silly, badass, action, dark comedy, paranormal crossover), an issue with my covers not being inviting, or that I’m an unknown author. Eh, oh well. So far the best advertising I’ve ever done was on Facebook, but with…

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Freebooksy.com Series Promotion

I purchased a Freebooksy.com series promotion for the Infinite Vampire series on Sep. 14, 2018, and I made the first book, BLOOD 4LIFE free for that day. I had 2,179 downloads of the free book! Now, people that download a ton of books for free, rarely read them all, and they rarely read them soon after downloading. Finally, few readers actually review books. That said, I may not get much from this promotion other than an increase in exposure and reach, but that’s ok. I still had hopes: I hoped readers would buy the other books in the series after…

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