The Internet Marketing RPG

I’ve spent about 5 or 6¬†weeks of 12 hour days creating my author platform (my internet marketing platform); and the thing is, I DIDN’T START FROM SCRATCH. I already had a start with a couple websites,¬†a blog, and an email list. In hindsight, it would have helped if someone created a nerdy walk-through of this process…¬†In an effort to add smirks to the faces of the faceless internet, I’ll describe this process,¬†in terms of leveling up — as in game levels and experience points! Welcome Player One to the game: The Internet Marketing¬†RPG!

…Hey, you don’t like it? Too bad, it’s -10 XP if you stop reading now. ūüėÄ

 

Hit ‘Eyes-Scan-Down’ to begin.

 

LVL 1!! (0 XP)

“Hey, I should probably tell poeple about what I’m doing…¬†somehow.”

  • +15 XP:¬†Start a free blog on WordPress.com (but you can save time by setting one up on SiteGround) or a wix site or similar and build a simple page for your project. (+50 XP if you set it a self-hosted website and set up your domain name)
  • +5 XP:¬†Sign up for a free¬†email list provider, such as mailchimp (if you don’t want your followers to see your address, get a PO box).
  • +20 XP:¬†Send an email out to the people you know (from your personal email) telling them about your project and giving them the option to sign up to your email list.
  • +10 XP: Read up on any of the following; SEO, Marketing, Blogging
  • -20 XP:¬†Auto-enroll everyone in your personal email list to your new ‘project’ list.

 

LVL 2!! (50 XP)

“Social media?”

  • +10 XP: Research available social media platforms, determine which would work best for your project, check yourself that you’ll actively use that network.
  • +5 XP: Every social network you set up for your project. Must completely set up one account to continue.
  • +5 XP: Join groups or follow ‘influencers’ on each of your networks. Accept that you’ll need to be SOCIAL with people in order to NETWORK with them on this SOCIAL NETWORK.
  • +5 XP: Communicate something useful to an influencer.
  • -10 XP: Communicate somthing like “Hey important person, check out my project!”
  • -50 XP: Invite ALL your personal¬†email contacts to follow/join you on any social network.
  • +5 XP: Send a note to your email list thanking them for being awesome,¬†let them know about your new commitment to your social networks, and let them know how to find you on them.

 

Lvl 3!! (250 XP)

“This is a lot of work, but I’m really excited about my¬†project, so I really want to invest in my platform.”

  • +25 XP: Buy a custom domain name from whoever is managing your website OR…
  • +150 XP: Buy as custom domain¬†from someone like Godaddy, set up/transition a WordPress site to¬†a hosting provider like¬†Site Ground, etc.
  • +25 XP: Research Lead Magnets / Funnels, and come up with ideas on what you could use.
  • +15 XP: For each blog post you add. Make sure you’re using good SEO Principles.
  • -50 XP: Send your email list a note every time you write a post.
  • +5 XP: For each new social network post that doesn’t suck–meaning it’s tailored to the audience on that network and isn’t annoying.
  • +25 XP: Make some promotional material, like business cards! (Moo’s ‘green’ cards are great!)
  • +10 XP: Email your list and ask for their feedback on your site, your project, or something relevant.

 

Lvl 4!! (500 XP)

“Things are getting serious!”

  • +45 XP: Research options for automated email sending services (I use and love ConvertKit). Choose a service and migrate your list onto them.
  • +55 XP: Create the Lead Magnet content, and make it desirable!
  • +100 XP: Write the automated emails that you’ll send to people when they¬†join your list for the lead magnet.
  • +10 XP: Farm your blog.
  • +10 XP: Update all your social networks.
  • +5 XP: Post relevant things and be social on your social networks.

 

Lvl 5!! (900 XP)

(roll your sleeves up)

  • +15 XP: Add a¬†Lead Magnet to your site.
  • +25 XP: Set up a bitly account to shorten, but more importantly to TRACK CLICKTHROUGHS to¬†your lead magnet.
  • +10 XP: Add the bitly link with good marketing copy on each of your social networks.
  • +20 XP: Send nice email to your email list with a link for them to access the Lead Magnet content. Give them a link to share to their network if they choose.
  • +10 XP: Farm your blog.
  • +5 XP: Post relevant things and be social on your social networks.
  • +10 XP: For each other person¬†doing something similar (sucessfully) you connect with. If you cannot connect with them directly,¬†study what they do and¬†learn from them.
  • +15 XP: Research website traffic generating activities you can do (scaffolding content, guest post, free stuff, etc). Pick something and plan to do it…
  • +100 XP: Do it.

 

Lvl 6!! (1,400 XP)

“Whoa, I’m seeing results!”

  • +250 XP:¬†Create a promotion / event that can¬†significantly grow your reach.
  • +250 XP: Dive into Facebook Advertising and be patient.
  • +150 XP: Get interviewed on a relevant podcast.
  • +100 XP: Get interviewed elsewhere on the web (+100 if it’s a big deal to be interviewed by them)
  • +50 XP: Give your email list something awesome.
  • +50 XP: Plan a release of your project! (make a launch plan)
  • +50 XP: Post on your blog what the journey has been like and how thankful you are for your supporters.
  • +50 XP: Drum up anticipation on your social networks

 

Lvl 7!! (3,000 XP)

“Note to loved ones: You may see very little of me for the next few weeks.”

  • +1000 XP:¬†SLAY THE DRAGON! Or release your project (one or the other)
  • +500 XP: Get interviewed by all the things again.
  • +500 XP: Throw yourself on the feet of your supporters because you couldn’t have done it without them.
  • +100 XP: Spend every extra moment promoting the project.

 

Lvl 8!! (5,000 XP)

“WooHoo!”

  • +100 XP: Take a vacation that you deserve for your hard work!
  • +100 XP: Continue working hard, coming up with new strategies to promote your project, and taking chances.
  • +100 XP: Plan another project, do activities in promotion of that project!
  • +500 XP: Complete a speaking engagement to help others on this process.

 

Lvl 9!! (7,500 XP)

  • ALL DETAILS HIDDEN TO PLAYERS BELOW 5,000 XP

 

So where am I? I’m currently at 1365 XP, meaning I’m only level 5, but I’m so close to level 6!¬†A month ago, I was level 3! Yes, it is¬†a ton of work to play The Internet Marketing RPG, but if it’s your career–you put in the hours.

Wait, you want to join forces by forming a party?!?!?

Awesome! Just message me, or join my email list. -M